ChoChoCho Initiative

A Student-Led Animal Welfare & Community Impact Project

Chochocho Initiative is a long-term, student-led project focused on supporting animal shelters and promoting ethical responsibility toward animals in need.

Founder & Student Director
Niuniu Zhang

Chochocho was founded and is led by a student who believes that compassion must be paired with action. The initiative grew from personal experience into a structured, ongoing commitment to animal welfare.

What We Do
   •   Identify seasonal and practical needs of shelter dogs
   •   Coordinate in-kind donations such as pet apparel and supplies
   •   Support animal welfare organizations through sustained community engagement
   •   Promote awareness of responsible and humane animal care

Visual Identity
The Chochocho logo was designed by the founder and is based on her first dog, Chocho. The logo transforms a personal memory into a visual symbol representing warmth, care, and responsibility toward animals without homes.

Our Approach
Chochocho emphasizes authenticity, consistency, and impact.
Rather than one-time actions, the initiative focuses on building long-term relationships with animal welfare organizations and growing community involvement over time.